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Studio, app or Wandrz: which audio tour is right for you?

There are three ways to let visitors hear a story. Here you can see, honestly, how they differ in cost, upkeep and convenience.

The three in brief

Studio recording

An audio tour narrated by real voices in a studio, often listened to on a rented device.

You hear a human voice, with the warmth and character of a real narrator.

Audio guide app

An app of your own, or your tour in a supplier’s app, which visitors download to their phones.

Also works without signal once the tour has been downloaded, and can offer more than audio alone.

Wandrz

An audio tour in the browser: visitors scan a QR code and listen on their own phones.

In more than 70 languages, easy to change yourself and with no app or equipment.

Side by side

An audio tour recorded in a studio, an audio guide app or Wandrz: this is how they differ in day-to-day use.

Studio recording, audio guide app and Wandrz compared
Studio recording Audio guide app Wandrz
Cost (indication) Around €6,000 to €11,000 one-off for 4 languages, plus €200 to €550 per language for every change From around €16,000 for building and narration, plus 15 to 20% of the build cost per year for maintenance From €1,950 per year, with translation and narration in all your languages included
A new language A new recording session Through the supplier Translated and narrated, then you listen to it
Changing a text Back into the studio Often through the supplier Yourself, and all languages follow
What visitors need A rented device An app to download Just a browser
Who decides when it goes live In your own hands Varies by supplier You, after you’ve listened to it
How visitors start Collect a device at the front desk Find the app, download it and load the tour Scan a QR code or type in the number
What you manage yourself Lending, charging, cleaning and replacing devices App updates, through the supplier No equipment: visitors use their own phones
The voice A human voice Varies by supplier A natural AI voice that suits each language, or your own recording for any stop
Quality control In the studio, during the recording Varies by supplier No translation goes live unchecked; you listen to everything first
A temporary exhibition A new recording session Through the supplier A separate section in the tour, with a start and end date
Accessibility Varies by device Varies by app Text to read along, playback speed and larger text; tested against WCAG 2.2 AA
Without signal Works, the device plays the audio itself Works, if the tour has been downloaded in advance No: the tour streams, but a weak signal is usually enough

Studio recordings and apps vary by supplier. This comparison describes how it usually works. The costs are an indication based on published rates (2024–2026) for 20 stops of around 200 words in 4 languages, excluding VAT.

When does each one fit?

A studio recording fits if…

you have one fixed tour in one or two languages that will stay the same for years. And if a human voice matters more to you than being able to change things quickly.

An audio guide app fits if…

your tour has to work in places without signal or you want to offer visitors more than audio. And if you want to have an app built and maintained.

Wandrz fits if…

you want to reach visitors in their own language, keep your tour up to date yourself and not manage any equipment or app.

Or combine them: if you already have studio recordings, they simply stay in your tour. For each stop and language, you choose an AI voice or your own recording.

Questions when choosing

Still unsure? Book a free consultation

Does an AI voice sound as good as a voice actor?

A good voice actor is still a human being, and you can hear that. Our voices sound natural: they place the stress and pause where they should. Your names and dates sound right in every language. Listen for yourself in a demo. Still want a real voice for a stop? Then use your own recording there.

Can I keep using my existing studio recordings?

Yes. You upload your own recording for each stop and language. That way you keep the languages you’ve already had recorded and add new languages without a new recording session.

What if there’s no signal in a particular spot?

The tour streams the audio stop by stop. That uses little data, so a weak signal is usually enough. Place your QR code where the signal is good.

Do visitors need to install anything?

No. Visitors scan a QR code or type in the number of a stop and start listening straight away in their browser.

Security and privacy taken care of

All about privacy and security
  • Hosted in the Netherlands

    Your data is stored on servers in the Netherlands. Audio and images are stored in the EU.

  • A secure account

    Two-step verification, roles and an activity log for your team.

  • No tracking

    The tour doesn’t follow visitors and doesn’t build profiles.

  • Accessible

    Tested for accessibility against WCAG 2.2 AA.

Want to hear how your tour sounds first?

We’ll make a trial tour of a few stops in a few languages, with your own texts and on a demo link of your own. Or book a 30-minute demo.